Jerome PineauThe shame of what’s really going on in the tech hiring market these daysBack in the old days, it used to be that no one ever mentioned or discussed things like disease (for instance: cancer) because it was…4 min read·Mar 31, 2023----
Jerome PineauCategory Creation AR: A New Frontier?Hello new readers! Check out my new book on CCAR: Category Creation AR — The Art & Science of Applying AR to Category Creation.6 min read·Oct 15, 2022----
Jerome PineauMy latest book on CCAR: Category Creation AR is now availableExactly a month ago, I published my first CCAR article: Category Creation AR: A New Frontier? in which I laid the groundwork for discussion…2 min read·Oct 15, 2022----
Jerome Pineau10 startup lessons I learned the hard way.It’s going to be almost a year since I’ve been toiling away at my own startup. When I say “own”, I’m talking about a company in which I…7 min read·Nov 1, 2018----
Jerome PineauDigital strategy in the Luxury industryI was very happy — not to mention honored — when The Digital Enterprise reached out and asked me to talk about my CDO role at La Maison…3 min read·Jul 20, 2018----
Jerome PineauListening for Sounds of Digital Transformation“Digital transformation” is a phrase bandied around relentlessly these days. Yet no one seems capable of defining it clearly — much less…3 min read·Feb 17, 2016----
Jerome PineauMarketing: a nose for timing is everythingMarketing is probably the most talked about profession in the world. Even compared to social media. Think about it: not a day goes by…3 min read·Oct 10, 2015----
Jerome PineauWhy I wrote the “Social Media for your Luxury Watch Brand” bookletExcerpt from my latest book which is available from my website for free. All I ask for is a quick registration and off you go!1 min read·Oct 3, 2015----
Jerome PineauHas the Apple Watch poisoned luxury watch marketing for ever?I can’t think of a single thing since the advent of social media that has altered the nature of luxury watch marketing as much as the Apple…4 min read·Apr 29, 2015----
Jerome Pineau13 Questions every Marketing Consultant should ask ProspectsAs a marketing consultant, I’m very big on interviewing prospective clients for several reasons. First, I’m convinced you learn more by…4 min read·Apr 28, 2015----